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The AI Showdown™ involves startup founders & small business owners using AI tools to create and run a digital media marketing campaign.

a Startup / Small Business Boot Camp  

ONLY THE BEST COMPANY WILL PREVAIL

Hosted within The Cannon co-working West Houston center, the AI Showdown™ involves start-up founders and small business owners working with AI tools to create and run a digital media marketing campaign, all of which is featured in a documentary. Which business will win the top prize? Created by Kari Snyder, MFA (IMDB: KYS Realm).

Showdown supporters

The Cannon
Featuring Comedian
Award Sponsers
Team Sponsors
The Cannon
Cup of Joey
TYM Studio
College Community Career
Houston VR
Direct
Jon Lambert
“Building a business is hard work. Just ask the hundreds of entrepreneurs, startups and small businesses that are building their companies as a part of The Cannon Community. At The Cannon, part of our methodology of startup growth is to provide founders with access to expert advisors, educational opportunities, connections to potential investors, and exposure so that founders can succeed. Working with the AI Showdown provides all these goals and more. Join us in supporting the startup community by leveraging AI tools in marketing.”  
Jon Lambert
Chief Executive Officer at The Cannon
Showdown

SHOWDOWN

Projected dates:
June 17th, 2024 - July 26th, 2024
Showdown length

LENGTH

6 weeks
8 hours a day
(Full time)

Projects

PROJECTS

Digital Media Marketing Campaign using AI tools
Livestream

PRODUCTION

Documentary
plus live event
the Ion Xr lab

LOCATION

The Cannon
in Houston, TX

AWARDS

Founder prizes

Certified Certificate learning path

5 On-Camera Teams
250 Online Learners
In Houston, the showdown will film five (5) teams of two people that include a startup founder or a small business owner and a college student who is trained in digital media marketing.  
Up to 250 additional international startup founders or small business owners will participate throughout the world via the showdown's parallel online training course.  
Documentary Film
Earn a Certified Certificate
Filming of the showdown training will take place at The Cannon in West Houston, TX.
The AI Marketing Certified Certificate course walks learners through developing a digital media marketing campaign using AI tools combined with transmedia strategy.
Participants who successfully complete the showdown will earn a certified certificate.
Mentors, Judges, Guests
Live Finale Event
During the showdown, both on-camera and online participants will be offered mentorship from professors and successful business men and women.
A group of judges will review the final campaign summary of the participants. The results will be revealed during the showdown finale live-event.
Top scoring teams and top scoring online individuals will earn a prize.

Syllabus

The TYM Studio AI Marketing Certified Certificate course walks learners through developing a digital media marketing campaign using AI tools combined with transmedia strategy. After developing a successful campaign strategy, showdown participants create various campaign assets such as images, videos, written text, etc. Each participate is given three (3) weeks to run their marketing campaign. Following the campaign, the showdown ends with a finale live event reveal of the results of each campaign and the top scoring team as well as online learner.

Week

01

THEME:

Strategy

Target Market, Mood Board, Success Indicators, Campaign Goals 

Week

02

THEME:

Strategy

Competition, Zag, SWOT, Business Goals, Transmedia Strategy 

Week

03

THEME:

Start Campaign

Finalize Campaign and create: Emails, Social Media Posts, Images

Week

04

THEME:

Campaign continues

Blog Posts, Video and AR Filter

Week

05

THEME:

Campaign continues

Podcast and Live-Stream

Week

06

FINALE:

Campaign Results

Special GuestS:

Final

Challenge

REGISTRATION OPENING IN JAN, 2024

The Cannon Team
Startup Founders
Startup Founders
Startup Founders
Startup Founders
Startup Founders networking